Traditional marketing- the oldest form in the book has now been upgraded to Growth Hacking which is the most successful and cost effective method nowadays. In a startup’s life, the entrepreneur is looking for ways to grow attention for customers to their business. Traditional marketers have a broad focus and while their skills seem valuable, they are not necessary in early stages of a startup.
1. People:
Traditional marketers are cost effective, they look for the cheapest ways to advertise their business. As well as with their skills they have learnt with experience, they are quite limited with their growth solutions so they look for more traditional outcomes such as radio commercials and print advertisements. They generally don’t give an overview of the business or product they are selling. The best way to successful traditional marketing is keeping it short and sweet. Customers do not enjoy lengthy advertisements as they do not have time to sit there and read the whole thing.
Growth hackers on the other end are creative and very skillful when it comes to the growth solutions. They are data driven and their computer skills are very high as they can work their way around, to spread their message. Growth Hackers give a brief overview of the business and product, as customers need to know the basics of what they are going to buy. Their skill set is also larger than the traditional marketer as they have a wider knowledge about most things that are trending around the world. For the full article click here
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