It just was a matter of time before a major brand would experience a data breach in 2016. While the Wendy’s card data breach is under investigation it has reinvigorated a discussion among merchants who want to avoid being the next target (no pun intended).
Target’s card data breach has become a benchmark for many industries illustrating the scope of consequences which stretch far beyond initial damage control – a CEO shuffle, legal fees, a 46% drop in profits costing shareholders $148m, as well as loss of customer respect. Yet, despite what’s at stake, many merchants forget what we should learn from the breach among others. For the full article click here
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