China’s tech firms jumped on sports bandwagon – but can they figure out how to get fans to pay up?

The likes of Tencent, Alibaba, Sina and LeSports who have shelled out vast sums for broadcasting rights are now praying that mainland consumers will embrace the subscription model that works in the rest of the world

How Alibaba aims to transform China’s sports market – and help bring the World Cup to the country

Upcoming Chinese Super League season to be broadcast in Hong Kong

China has grabbed world’s attention with transfer spree – but will anyone care when league kicks off?

Why glamorous big-money signings won’t be enough to fix Chinese football’s corruption problems

How China’s massive illegal betting industry threatens efforts to make sport key part of economy For the full article click here 

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