CONVENTION’S DIGITAL DIRECTOR SAYS GOP IS READY FOR ANYTHING IN CLEVELAND, EVEN HACKERS

A chance meeting while working on an absentee ballot program for an Ohio issue campaign put Samantha Osborne on a D.C. career path that led back to her home town.

Osborne’s encounter with Michael Beach would lead to a position at the GOP digital firm Targeted Victory, but sandwiched in were gigs as a manager of a Wisconsin state Senate race during the recall days of 2011 and and as a deputy field director for Mitt Romney’s 2012 presidential.

Now, Osborne is the director of digital operations for the Republican National Convention. If leading the most tech-focused RNC to date wasn’t pressure enough, Osborne is doing it on a stage set in her hometown. The Cleveland native spoke to C&E about what we can expect to see July 18-21, the threat of hackers and how a contested convention could unfold before the largest audience the party has ever had.

C&E: How is your approach to digital different this year? 

Osborne: This is the first time where digital strategy is driving every aspect of convention. Nothing matters if it’s not connected. Digital really makes that connection. We’re going to be livestreaming and multi-media producing more content than ever before.  For the full article click here 

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