So as we continue to tell our clients that they need to be agile to thrive, what exactly are agencies doing to build in agility into their own businesses?
Is the industry keeping up or is it at risk of falling behind and becoming irrelevant to brands? What are we doing to cultivate cultures that truly support creativity and innovation? And how do we keep up with the accelerating pace of change from technology as well as tackling some of the biggest issues facing our industry right now – eg diversity, new demands from a new generation of talent and continuing pressure on margins?
The solution for me is relatively simple – fill your business with culture hackers. ‘Culture hacking’ is often described as the systematic design and implementation of team practices, commitments, and viewpoints to help improve culture, although I think it is better described as a continual set of small initiatives to help make a significant improvement in the culture of a business. For the full article click here
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