Monday 30 November 2015

Retailers, hackers know stakes are high for Cyber Monday

The Cyber Monday appeal of scrolling for holiday deals may have recast the holiday shopping scene, with comScore last year reporting more than $2 billion in desktop sales, a record 24 hours for online shopping.

When the 20 percent of transactions made via mobile devices were factored in, the tally rose to $2.5 billion.

Andrew Lipsman, comScore’s vice president of marketing and insights, said “e-commerce” and “m-commerce,” as mobile commerce is termed, were strong enough to offset the National Retail Federation’s reported 11 percent decline in shopping over the extended Thanksgiving weekend last year. For the full article click here 



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